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Elegant Hotel Collection has entered the luxury soft brand market, launching with 25 luxury hotels, targeting 50 properties globally by summer 2024.
The independently-owned flag will expand on a curated, invitation-only basis, creating a luxury community where individual hotels receive tailored service.
Elegant identified a gap in the luxury market and is designed to reflect a renewed perspective on high-end travel. All Elegant properties have been selected to embody the five elements of t…